Automotive & fleets
Salt country is full of customers.
Every winter, road salt and brine go to work on frames, brake lines, beds and trailers. Owners who keep their trucks for years, and fleets that run them hard, are actively looking for better protection.

Who buys
The automotive rust market
Retail customers want new trucks protected before the first winter and older frames saved before they’re too far gone. Fleet managers want every new unit protected the same way, on a schedule. Dealers want a protection package their F&I and accessory teams can sell.
A shop that can do bedliners, undercoating and trailers with one rig serves all three.
Getting in the door
How applicators win automotive work
Seasonal campaigns
Fall is undercoating season. Book it before the first salt truck rolls.
Fleet relationships
One fleet manager can fill your schedule every time new units arrive.
Dealer partnerships
Accessory departments sell the package; you do the work.
Show the before-and-after
Rust sells itself in photos. Post every frame you do.
FAQ
Questions
Can you spray polyurea over rust?
Not over loose rust, scale, oil or salt. A spray coating is a barrier, and it is only as good as its bond to the steel. Abrasive blasting to the profile the system calls for is the standard; where blasting isn’t practical, thorough power-tool cleaning with the right primer can work on some jobs. Spraying over rust traps the problem underneath.
What does it cost to start spraying rust coatings?
Most of the investment is the spray rig: a heated plural-component proportioner, heated hose, spray gun and either a trailer or a shop setup. Materials, training and safety gear add to that. The right package depends on whether you work mobile or from a bay and what you plan to spray first, so tell us your plans and we’ll put real package pricing in front of you, including financing options.
Should I start mobile or in a shop?
Both work. A trailer-mounted rig takes you to docks, farms, plants and job sites; a shop setup suits vehicles, trailers and parts that can come to you. Many applicators start with one and add the other. We’ll help you match the setup to the markets you plan to chase.
Get started
Ready to start spraying rust coatings?
Tell us a little about you and what you want to protect. We’ll follow up with equipment options, training details and pricing, or connect you with a trained applicator if you need something coated.
- Takes about two minutes
- A real person follows up, not an autoresponder
- Equipment, training, materials and financing in one conversation
Backed by ArmorThane. Polyurea and polyurethane coatings manufacturer since 1989, Springfield, Missouri.